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Business of Architecture UK Podcast

Apr 27, 2018

A fantastic treat this week as I interview master copywriter Gael Raigner as he explains the are of copy and why it’s so important for architects to use correctly. Gael desicrbes copywriting as the art and science of putting words together to influence people in making a decision – critical for architects putting together sales letters, competition entries, proposals and marketing materials.

In this episode you will discover

- How to use powerful words to attract your ideal client

- The common mistakes architects use in their copy on their websites, emails and marketing

- The pillars of growth vital for any business to succeed

 I think you'll love this episode with Gael Raigner, and if you do, I'd love to have you leave a review on iTunes or Stitcher.