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Business of Architecture UK Podcast

Apr 12, 2019

This week's podcast is with director of Softroom, Oliver Salway. In this interview Oliver shares how Softroom began using innovative digital rendering techniques to create speculative projects ideal for marketing their architectural talents. From collaborations with emerging design magazines (Wallpaper in 90s) they began to win an exciting array of projects working with global brands and cultural institutions navigating and evolving their practice as economic downturns injured other businesses.

In this interview you will learn:
- What Oliver believes is the new CGI that young architectural practices can utilise to stand out
- Lessons learned from working with airlines
- How to use speculative design to win real projects

This Week’s Resources



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